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Oudtshoorn Ostrich capital of the world enjoys feathery fortune



From dusters to boa scarves, about 70% of ostrich products glob ally originate from South Africa. Most come from Oudtshoorn,

At a South African farm, hundreds of ostriches stretch their slender necks and shake their black feathers under the setting sun.

The birds’ lanky legs raise a cloud of ochre dust in their enclosure, one of dozens dotting the rugged landscape surrounding the southern town of Oudtshoorn.

“May the feathers be with you,” reads an inscription welcoming visitors to what is known as the ostrich capital of the world.

IT’S TIME. An ostrich chick looks out of his egg getting ready to hatch at the hatchery of Saag Jonker Holdings in Oudtshoorn.

From dusters to boa scarves, about 70% of ostrich products glob ally originate from South Africa. Most come from Oudtshoorn, in the little Karoo, a valley nestled between two mountain ranges running along South Africa’s southern coast, with a semi-arid climate ideal for big bird farming.


Since the town’s early days, fashion has been the main market for local farmers, the lush plumes used to decorate luxury hats and eccentric dresses.

“If you want to see a good exposure of our products, it will be, like, the Met Gala, in New York,” says Peter Liebenberg, who heads the feather division of Cape Karoo International.

The star-studded Metropolitan Museum of Art’s annual fundraising ball is renowned for its over the-top outfits.

Yet, local producers say it’s the ostrich’s versatility that has allowed them to survive the whims of fashion. Just like for pigs, all parts are put to use and nothing is wasted, they say.

A quick stroll into town reveals what they mean. Restaurants serve ostrich steak. Store windows display ostrich leather bags as well as lamps and other ornaments shaped out of the birds’ giant eggs.

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Feather demand

The flue of the feather can be worked and curled to make brooches, says Saag Jonker, an 82-year-old farmer. “At the moment it’s really in fashion,” he says.

A mischievous-looking ostrich adorns the logo of the local tourism office.

FUN AHEAD. An ostrich themed board from the Tourism Bureau is seen on one of the main streets in

As demand for extravagant clothing to show off at fancy par ties tanked when the world was forced indoors by the coronavirus pandemic, it was feather dusters that kept the industry afloat.

“People were in lockdown, restricted to their homes, and everyone wanted to clean!” says Liebenberg. Oudtshoorn had been there before.

UNDER THE SUN. Ostrich roam in a fenced field on one of Saag Jonker Holdings farms in Oudtshoorn.

In the early 1900s, ostrich feathers were a prized designer item and South Africa’s fourth biggest export.

Their price by weight rivalled that of gold and the Oudtshoorn farmers’ association once gifted Britain’s Queen Mary a dazzling fan made of white plumes in a sign of prosperity.

SORTED. A worker from Cape Karoo international works on ostrich feathers on the production line.

But the market crashed soon after as World War I disrupted maritime trade and cars became a popular means of transport.

“You can’t get into a car with a hat with an ostrich feather. So that was a big thing,” says Liebenberg. But demand “always comes back”, he adds.

Today about 200 workers sort, cut, wash and dye plumes in several hundred colours at his processing facility in Oudtshoorn.

OSTRICH FEATHERS. Vendors in Oudtshoorn look to sell their goods, colourful dusters made from ostrich feathers.

Seamstresses in pink uniforms sew feather boas in a room adorned by images of Paco Ra banne, Jean Paul Gaultier and Balmain fashion shows.

Cape Karoo International sells around a hundred tons of feathers each year, including more than a million dusters and 130 000 metres of trim, he says.

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Not far away in Jonker’s hatchery, the squawking of hundreds of new-borns drowns out the soft crackle of hatching eggs.

With an expert hand, a worker opens a temperature-controlled drawer and removes a few pieces of shell from one of the large eggs, revealing a small beak and a pair of dozing eyes.

BABIES OF THE GROUP. Weeks old Ostrich roam in a fenced field on one of Saag Jonker Holdings farms in Oudtshoorn.

“I became an ostrich feather auctioneer at the age of 22 or 23. So that is how I then landed in the ostrich industry, and I never looked back,” Jonker recalls.

His firm is now the largest private ostrich breeding, processing and marketing company in the world, with nearly 45 000 birds slaughtered every season.

MIND THE NUMBERS. Ostrich feathers are placed on scale to be weighed at Cape Karoo international factory in Oudtshoorn

After being sterilised and sorted, the black and white plumes of the wings – the most prized ones – are sold via haute couture houses throughout the world. Clients range from Moulin Rouge performers in Paris to the carnival revellers in Rio de Janeiro. “It’s really an excellent product,” he says.

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